Logo varies in different styles, but no one can’t deny its importance and effect on a brand’s identity. Today, Idesignforhumanity will introduce you to one of the most timeless logo designs, which is the classic logo. We also include the top 3 trends in 2020 that you will not want to miss.
What is a classic logo?
Classy or classic logos are usually used to emphasize age-old, timeless brands. You can see that these logos are changing over time, but their classic labels still create refined looks.
What makes a good classic logo?
A good classic logo is composed of various factors. It should convey the brand’s message, stand out its identity. It is also important to make it recognizable to all customers. To make it more clear, go through the following details.
Make it simple
Firstly, classic logo designs should be simple. Don’t make things complicated because customers don’t want to spend their time figuring out what your logo tells about.
The more obvious and well-ordered the logos are, the better impression it creates. Such logos make customers easy to recognize and remember for the first time. This also helps avoid a fruitful jumble and ensures it looks on whatever it is a prototype logo or print.
You may need to do some UX research to get inspiration for designing classic logos. Or you can use some logo generating tool for more cooling ideas.
But don’t be too general
Secondly, try to be specific enough. You should know that simple doesn’t mean you design a too generic logo. For example, a stethoscope or a red cross is a common symbol of the medical industry.
Instead, try to think of equipment or items that are usually used in specific medical industry’s departments. Also, refer to the strengths and mission of the brand that you’re designing the logo for.
Lay-out and color matter
The next thing you should keep in mind is keeping it classy, as its name implies. If modern logo design includes mixed colors to create fresh, attractive designs, classic logos don’t.
Logo designers may avoid garish colors and chaotic design because they can decrease the logo’s professional impression.
For instance, blue is considered a popular color for medical in general and disease in particular because of its calming and relaxing effect. You can refer to some vintage logo ideas to find appropriate colors for your classic logo designs.
This is also true when you choose typography or font for the logo. Clear, graceful, and simple fonts are highly recommended rather than haphazard ones.
Consider shapes too
If you research the ux design logo, you will know that logo’s shapes strongly impact on consumers. Depending on the message that a brand wants to convey, you can choose a suitable shape for the classic logo.
If the company is working in medical or social affairs, circular logos are proved to bring caring feelings to customers. While angular or sharp edges logos create reliability and toughness, which can be ideal for laboratory or car logo designs.
Top 3 classic logo design trends in 2020
Besides modern logo designs, classic types are also a trendy design in 2020. They are oldies but still goodies. Let’s look at the top 3 timeless classic logo designs.
Minimalism
Simple iconography and sans serif font is considered to be the symbol of classic refinement. A clear and minimalistic design is considered the best way to convey the brand’s identity and message. Sometimes, a logo designer doesn’t need to overthink. Just let the font speak for itself.
Personalized logotype
Personalized trends become more and more popular and the same applies to the font. If you design a classic logo for a specific customer, it is a great idea to create a logo with custom fonts. This will help the customer stand out from the rest.
Geometric shapes
Another classic logo design trend in 2020 is using geometric shapes. In fact, only basic shapes can tell the brand’s story. As mentioned before, geometric logos play an important role in customers’ psychology. For instance, circular logos symbolize perfection. Triangle logos bring powerful feelings and squares give people a feeling of stability.
Throwback to the 80’s
In 2020, it seems that things are getting back, and logos are not an exception. Designs tend to focus on customers’ nostalgia. And they are more than just classic logos. They can be considered retro styles with bright colors and sometimes include images.
Ultra old cartoonish
This trend looks like the previous one, however, it has a different approach. You can think of it as old printed cartoons. Almost all these designs are two-tone colored and with hand-drawn lines or fonts.
Getting down to it
It’s time for you to start making a new, creative logo with classic styles. Whether you’re looking for tips to rework existing logos or create a new one from scratch, Idesignforhumanity will always be there to help you.