How To Set Graphic Designer Goals?

You might know that design is something more than just pixels. A graphic designer should use a business-oriented approach, think strategically, evaluate the major goals to design for both users and company corporate objectives. So, how to set graphic designer goals in the right ways? 

Keep reading to learn more!

Why is setting a goal before performing is important for graphic designers?

Good designers are always result-oriented, clarifying criteria and objectives, managing expectations, and drawing out a clear strategy before they start designing. It is the finest strategy to optimize your work and ensure the project remains on pace.

How to set graphic designer goals?

To set the best graphic designer goals, each one should think of these principles first:

  • A goal that can promote the company
  • A goal that can satisfy the customers
  • A goal that can strengthen the team
  • A goal that can benefit the designers’ growth

How to set performance goals for graphic designers?

UX goals 

UX stands for User Experience. Some people may confuse it with UI, which means User Interface. To learn more about the differences between the two, click here

UX design means the final products of the designing process must be useful, easy for users to use and interact with. 

To carry out UX goals, one should follow these principles

User research: This helps the graphic designers understand the needs of their clients

Design: It does not mean to beautify things. It is about how to make things more useful, accessible, and delightful for users. 

Test with Users: This helps to figure out some of the problems users may cope with. They will give feedback after that, enabling designers to improve their products. 

Introduce the solution in designing to the business: This help to minimize the chance of repeating the mistakes and problems again

SMART goals

Another goal to mention today is SMART goals for graphic designers. Business consultant, George Doran, invented it in 1981. He fostered the discipline in which people and teams increase their success opportunities by focusing on specified, measurable, attainable, realistic, and prompt objectives.

So SMART stands for:

S is for Specific.

M is for Measurable.

A is for Attainable.

R is for Relevant.

T is for Time-Bound.

Applying the criteria of SMART goals for a graphic designer can help him or her to achieve all the requirements fast and effectively.

S- Specific

Each objective should be outlined explicitly. Be specific and don’t give opportunity for misleading or confusion.

For example

Any graphic designer objective and aim is to create a project that is tailored to a client’s specific demands. To be more specific, graphic designers should meet with their clients to define the project’s goal and what the end result they want is. 

M- Measurable.

Design is art but it is not all. The input and output must be measurable. Including this principle helps graphic designers track the progress.

For example

By measuring and comparing how long each previous project lasted, what kind of project took time, and which one did not, graphic designers can know the exact time when they can finish the new received one. 

A-  Attainable.

After we’ve established a clear and quantifiable aim, we’ll need the tools to carry it out effectively. Knowing what we can do and what cannot help make the goal more achievable.

Be realistic. Based on the reality to set your goal. Your goal should be something possible, not striving for the stars.

For example

Graphic designers must use their pre-existing skills with the available font styles, artwork, color palettes, and other components for the project. After the design process, graphic designers must submit illustrations for the customer. This can be accomplished with computer software or by hand. These graphics provide clients a clear visual representation of how the design is progressing.  

R- Relevant

Relevant means that your goals must help you self-improve and achieve overarching objectives. 

For example:

Let’s think about what you can gain after finishing the project. It could be the development of your designing skills, the acquisition of new knowledge. Or after the project, you can have a chance to work for a large-scale one. 

T- Time-Bound.

It’s all about the timing. Assign performance goals for graphic designers to a specified time-bound.

If you set a deadline for whatever you do, you will know how well you carry it on. This is because, no deadline, you just “think” instead of “do”

You know how well you perform when you have deadlines, especially if you’ve built your career on them. This is perhaps the most important letter in the acronym; without it, you’ll only be able to ‘think’ rather than ‘do.’

For example:

Perhaps the most crucial goal for a graphic designer is to stick to the client’s deadlines. As a graphic designer, you must have a firm grasp of the time it will take to effectively complete a project, as well as enough time to accommodate any client-requested adjustments.

That is all about how to set performance goals for graphic designers. What about career goals?

How to set graphic design career goals?

Setting graphic designer goals before setting your foot in this career is really important, whether you are an amateur or professional. Hence, the same framework of SMART goals can be employed in this section too.


If you are seeking a job as a graphic designer, let’s think of what position you want to be in? Where are the companies you apply to? What is your expected salary?


Make sure when you set graphic design career goals, think of how many companies you will apply for? Forecast when you can get the job?


Don’t try to apply for a job that you are not eligible for.  Think carefully about what can you do that can meet the job’s needs.


Ask yourself, is it the right time to apply now? If you apply for that position, what can you gain? Could you improve yourself to a professional graphic designer while doing there?


Don’t forget to set the time for each step. For example, before 4:00 pm today, you will send 3 CVs to 3 different companies. And before the end of this month, you can get the job you want.

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